WHATS IN THE NAME?
Freelance director & creative
I believe humor is the glue that sticks to any concept.
For me, it doesn't matter in which format I work. If it works for the story, a commercial can be anything from documentary to fiction. I always try to grasp the right look and feel that fits a brand's identity, like to approach videos from a conceptual point of view, am on the lookout for a refreshing narrative and apply visual details that give the story a unique twist.
I am mostly self-taught and have gained my experience in practice. I’ve been working as a director and creative at Oxford House from 2015 until 2021.
A good concept invents itself.